Skills & experience
Research
I apply quantitative and qualitative research methods with stakeholders, experts and users. Findings are synthesised into presentations and problems statements for stakeholders to make strategic decisions with and teams to ideate on.
- Research planning & study design
- Generative user, stakeholder & expert interviews
- Evaluative usability and concept testing
- Survey design
- Competitor analysis
- Quantitative analytics & A/B testing
- Analysis & report writing
- Presentations
- Participant recruitment
- Enterprise-level protocols
UX Design
I use a number of design methods and tools to develop flows and concepts into prototypes. I facilitate workshops that invite your organisation’s ideas to the table and channel these into a validated solution.
- Ideation sessions
- Requirements gathering workshops
- Rapid prototyping in high and low fidelity
- User journey mapping
- Wireframing
- User & system flows
- Information architecture & taxonomies
UI Design
I work at a highly detailed level to ensure all edge-cases and views are visualised and specified for handover. I then work closely with development teams: supporting, guiding and iterating.
- Interaction design & specification
- Use of design systems
- High fidelity prototyping for handover and user testing
- Responsive design for devices
- Design principles: layout, grids, typography, hierarchy and colour
- Experience with HTML/CSS/JS
My generalist 'T-shape'
When might a generalist be a smart choice?
Sometimes hiring a specialist designer or researcher is the right way to go. Researching accessibility needs or quantitative analysis may require a research specialist. A design system or new visual identity may require a design specialist. However, in many projects a generalist brings a mix of these skills together to quickly deliver, with a quality that’s high enough to get the job done.
When researching, a generalist:
Has incredibly in-depth conversations with the users, as we design all corners of the product
Speaks to the business, to understand strategy… and therefore knows when research findings (do and don’t) meet business goals
When designing, a generalist:
Applies their deep knowledge and empathy from research into the designs
Collaborates with the engineering teams to check their research recommendations are practical and feasible
Most importantly, we lead a project from the problem-space through to the end solution, and our constant presence ensures we bring the entire product team along for the journey. We do this independently and without the need to hire and manage separate specialists.
Tools
Where I've worked
Sectors
- Tech SaaS
- International education
- Finance
- E-commerce
- Insurance
- Government
- Energy
- Travel & tourism
- Fashion
- Charity
Organisations
- In-house commerical
- SaaS products
- Agencies
- Public sector & services
- Charities
Clients
Client & project history
- Brandwatch (B2B tech SaaS) Senior product designer/researcher (2021-current)
- BuzzSumo (B2B SaaS) Senior growth designer/researcher (2020-2021)
- MS Society (Charity) 'My MS' feature (Contract researcher, 2020)
- Into Global (International education) Contract product designer/researcher (2018-2020)
- Fidelity International (Fintech) 'Robo-investing platform' (Contract UX designer, 2017-2018)
- H.M.R.C. (Gov UK) 'Help to save' service (Contract Interaction designer, 2017)
- EDF Bluelab (Energy) Electric vehicle charging mobile app (Contract product designer/researcher, 2016-2017)
- BuzzVault (Insurance) Proof of concept for investment (Consultant, 2016)
- D.I.T. (Gov UK) 'Exporting for small businesses' (Contract researcher, 2016)
- Low Cost Holidays (E-commerce/Travel) Senior product designer/researcher (2015-2016)
- Peak Retreats (Travel) Contract UX designer (2015)
- RSA (Insurance) Latin America regional sites (Agency UX designer, 2014)
- Work The World (Travel/education) Agency UX designer (2014)
- Future Science Group (Publication) Agency UX designer (2013)
- ADBA (Green waste) Agency UI designer (2012)
- Secret Sales (E-commerce/Fashion) Digital designer (2010-2012)
- eBay Enterprise Marketing Solutions (E-commerce/Marketing) Digital designer (2007-2010)
- Asos.com (E-commerce/Fashion) Digital designer (2005-2007)