Digital Product Design

"Good design is like clear thinking made visual"

Edward Tufte
"Good design is like clear thinking made visual." Edward Tufte

Discovery

To design an effective solution we need to understand both your business and it's users.

Kick-off meetings and workshops are undertaken where we discuss and scope the project. This can be extended to stakeholder interviews where we listen to key members of your business to get a well rounded view of your processes, requirements and issues.

User research gives us valuable insight into what your users' goals are, how they perceive your brand and how they use your website. One-to-one interviews (in a user's environment or remotely) allow us to get to core user-needs. User testing existing sites and those of competitors can help us understand how your product is already performing.

With these insights we can set a foundation for your product that will support your business needs whilst satisfying your users demands and expectations.

Definition

Working closely with you we’ll explore options for how your site will be organised so users can navigate around it logically and without hindrance.

Assessing key user journeys will help us focus on what content is truly required for your site to work. Site mapping allows us to organise this content into a logical and navigable structure. User interface sketching of each page makes us consider the suitable interactions. These can be formalised into wireframes, user stories and specification documents which support the project and can be used to brief copywriters and photographers.

Prototyping your site allows us to usability test our design assumptions before we proceed into the production phase.

All of the above can be carried out in a 'mobile first' approach where we focus on the essentials so that we can provide the slickest journey for all of your users whether they’re on they’re phone, tablet or any other device.

Design

Translating your brand aesthetic onto your website is essential. A well designed site appeals to your market whilst setting you aside from your competitors; making you both engaging and distinguishable in a crowded market.

We work in a series of design phases and quickly get on the right track by providing 'Styletiles' (exploring fonts, imagery and colour palettes) for early review and discussion. Once on the right track we design key pages, full style guides and coded pattern libraries for front end development.

All of our sites are produced to be responsive – tailoring the interfaces and content for different devices so each user gets the best experience whether on tablet, mobile or desktop.

Iteration

Usability testing your site helps us qualify the decisions made during the design process. This can be done quickly with remote testing tools (WhatUsersDo and Usertesting.com) or face-to-face to get more direct input. With these valuable insights we can polish the product before launch so it's working in an optimum manner. This process continues after launch so we can gather as much user feedback as possible.

A product is never finished and it continues to grow with your business’ needs amd roadmap. Beyond testing the essential user journeys we continue to develop the product to add new features whilst polishing existing ones.

Techniques & Approaches