Digital Product Design


Re-architecting award winning ski holiday specialist

Responsive & Mobile Design / User Experience Design / Workshops


Consulting for Wild Dog Design agency, this leading winter holiday operator required a redesign to their site which focused on improving the Information Architecture to optimise their user’s experience. I lead the project through it’s early planning and kickoff phases, through it’s UX design, finally handing over to design and external development teams.


A variety of research approaches were undertaken, firstly to assess their user-types and requirements and then to test their user journeys. We recruited a number of users and remotely tested different journeys using Loop11 to understand the key issues. Google Analytics reinforced that users required the ability to research availability before proceeding with a phone call booking with one of the company’s specialists. Providing these 2 options at relevant times meant users had logical exit points to their holiday research - always channeling them to a one-to-one call - a service which has positioned Peak Retreats as an award winning provider.

A key consideration was that the site needed to be made responsive so I worked closely with the design and development teams to produce detailed mobile-first wireframes of the key templates.

Key Deliverables:

"Ben joined the agency for a contracted period in order to develop the UX on a new travel project. Not only did he become part of the team almost instantly, his IA analysis and wireframing, client-facing proficiency, excellent processes and professionalism was a delight. An absolute star and a pleasure to work with. I would not hesitate to recommend Ben."

Michael Hughes,
MD at Wild Dog Design