Digital Product Design

Branding an eCommerce software platform

Visual Design / Workshops

As Makemedia’s key software product – a classifieds and directory platform licensed to several key publishers across the UK – matured into a key revenue generator it required a new market presence to assist it.

The name 'Parade' was coined – elegantly summarising the ability to show a variety of products and businesses whilst tipping a cap to its seaside origin and I was briefed to create a new logo and brand identity.

Emotional response tests with key stakeholders and market research provided an early direction and several options were proposed before one was taken through iterations to its final state. A bold and colourful graphic which plays on the theme of variety, movement and selection.